What is It?

Google_baby

 

There was a thought provoking op-ed piece by William Gibson in the Times yesterday about Google. In light of all the product announcement hysteria that went on yesterday, the measured wonderment of what Google is and what it might be offered a stark contrast to consumerism cult of Apple. Apple is making more stuff for us to buy. Google is changing how we fundamentally interact with information and the rest of the world. 

Lately it seems that every article is pronouncing the death of something old or traditional. The death of the book, the death of television, even the death of the internet. These are the easy pronouncements. Decrying big change that you'll never be called to prove or illustrate moving forward is easy. I've grown weary of the hype machine that seems to be flipping stories and ideas as quickly as pancakes. The idea that everything new is good and exciting. Everything old unnecessary and bad. The bravado that comes with creating the fiction of the future with clumsy fingers.

Gibson, however, deftly writes with uncertainty. Gibson's most powerful line is shrouded in ambiguity:

We have yet to take Google's measure.

Maybe that's what we could all use for now.  A little uncertainty. A little more consideration over time. A pace that allows for the true measure of ideas to unfold and our brains the time and luxury of reacting in a meaningful way.